Learning French on Dalhousie Street

Tonight I was walking along Dalhousie Street and I noticed the sign for this bedding store: "mon lit mon lit mon lit". I repeated it (in my head, I think).

Then across the street, I saw the gift store called "Mon Cadeau".

And two doors further south, the kitchen store at Dalhousie and Murray, "Ma Cuisine". What's going on here? I wondered. Some new branding thing?

Then I realized what was really going on and I felt much better. Some influential person in the Market area has decided to help us Anglophones learn the genders of common nouns.

(Maybe this could go on the Best New Idea for the City ballot up against the count-down walk lights.)