Me: Andrew, lots of red dots, not many places to put more red dots.
Andrew: Yeah, it's pretty cool.
Me: You know what it means?
Me: Your prices are too low.
Andrew: I don't want to be gouging the homies.
Me: But still...
Andrew: Maybe the Toronto show...
Me: There you go.
- About me: You can send a pricing consultant to law school, but he still thinks like a pricing consultant.
- About Andrew: He might be a cagey marketer as well as a talented artist. He's ready to sacrifice maximum revenue in order to build market penetration and customer loyalty, but he is still live to profit maximizing strategies like zone pricing.